Strategic Communications & Organizational Change

Building on decades of experience and lessons learned, Cui Prodest guides clients in managing corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. Cui Prodest has managed strategic communications for the Offices of Prime Minister in Kosovo and North Macedonia, Ministries of Health, Justice, Tourism and the City of Mostar. World Bank's Regions and Verticals and leads the management of reputation risk.

SERVICES​

• Design and implement communications strategies, plans and campaigns, with a particular focus on finance, competitiveness and investment, institutions and governance. 

• Establish new communications and media protocols for executive-level officials and managers to support Organizational Change.

• Train leaders and key staff in media relations, including press interviews, effective presentations, networking, public outreach.

• Create and edit compelling narratives and content on themes for different audiences, including briefs, talking points, press releases, op-eds, feature stories, and web and social media. 

• Provide high-quality editorial guidance and support for blogs and other research and knowledge-based products. 

• Plan and organize public events and engagements to garner support for new initiatives and success stories. 

• Implement and guide digital strategies, ensuring alignment with online best-practices and policies. 

• Produce high-quality content and oversee editorial quality for social media channels. 

• Lead management of reputation risk and quick response efforts.  ​